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Citi Sound Vault

Music. Runs. Deep. At Citi Sound Vault, big name artists play small venues, just for Citi cardmembers. This year, we created content at a special Citi Sound Vault concert series during Grammy week.

Event Recap (FB, IG, TW)

Instagram In-Stream Ad with Black Thought

citibank 🎵⚡️What makes a great jam session? We’ll let @blackthought from @theroots tell you in his own words. 🎤🙌 #CitiSoundVault

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Instagram Stories Highlighting Fans

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Citi Sound Vault 2019 Results

This campaign showed a large lift in favorability for Citibank with more than 29 million impressions and 6 million video views.

My Role: Associate Creative Director/Story Lead

  • Worked with a partner to come up with original concepts for video and social content

  • Wrote interview questions and VO lines for talent

  • Interviewed talent including Black Thought and Citi cardmembers

  • Provided creative direction on the ground

  • Pieced together soundbites to create storylines

  • Supervised edits

  • & more!

📣 Shoutout to my creative partner on this project, Hannah Smith.