Citi Takes On

Anticipation. Passion. Excitement. Chills. This content series explores the many positive emotions that come up for fans and talent alike at Citi Entertainment events. Episode one focuses on confidence at Citi ProCamps with NFL Quarterback Dak Prescott.

 Episode 1: Confidence

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Ran as a Mobile Moments banner on Verizon

My Role: Associate Creative Director/Story Lead

• Sold through the idea of doing a content series

• Worked with a team to develop Citi Takes On

• Wrote interview questions and VO lines for talent

• Interviewed talent including ProCamps kids and Dak Prescott

• Provided creative direction on the ground

• Pulled soundbites

• Pieced together soundbites to fit with our original storyline

• Helped direct the edit

• & more!