The No B.S. Manifesto

It’s all bullshit. There’s bullshit on the airwaves, in your newsfeed, streaming straight to your TV, and IRL. It’s in the third-date-sex rule, the wait-at-least-a-day-to-text rule, the so-called American Dream, and (of course) the fucking wage gap. It’s even in skincare products you use every day to make yourself feel more beautiful.

The beauty industry is an $11 billion industry built on bullshit. It tells you who to be and what to buy, if that’s what you buy into. But the way we see it, there’s no longer a place for half-truths, hidden agendas, or sponsored “scientific” studies in skincare. And ads that highlight your insecurities to sell products only make things worse.

That’s why we set out to create a new kind of skincare—one that makes beautiful skin accessible to everyone. Total transparency. Just the essentials. Delivered right to your door. As a brand, we’re living our truth (or at least trying) in our advertising, our animal-free testing, and in every one of our products.

Because if it’s bullshit, you should let it go.

And that is No B.S.