If you know, you know. Citi cardmembers have access to 10,000+ events with their Citi cards. For nearly two years, our team from Superfly was on the ground at those events, creating content so that everyone at home could feel the moment.
Instagram Stories Carousel Ad
What makes you country in NYC? Seeing Luke Bryan perform live, for one. 🤠
When Luke Bryan put on a show exclusively for Citi AAdvantage cardmembers, we amplified the moment online. (FB, Citi’s Life and Money Content Hub)
“It just comes from being confident and owning the stage…” 🎤✨
We gave Citi cardmembers and beyond an added level of access to Yvonne Orji at New York Comedy Fest by creating a video about how she feels the moment before, during, and after a performance. Yvonne, who was an absolute dream to interview, is best know for her roles on HBO’s Insecure and A Black Lady Sketch Show. (FB/IG/TW)
We got Citi Cardmembers and beyond to Feel the Moment at Lollapalooza by highlighting the many ways having a Citi card can elevate the festival experience. Check out our IG story carousel ad highlighting the Citi Viewing Deck.
My Role: Associate Creative Director
Pushed for an overarching Citi Entertainment campaign
Worked with a team to ideate Feel the Moment
Helped come up with original concepts for paid social content
Wrote interview questions and VO lines for talent
Interviewed talent including Luke Bryan, Yvonne Orji, and Citi cardmembers
Provided creative direction on the ground
Pieced together soundbites to create storylines
Supervised edits
& more!